The water used in the vodka comes from a natural spring 150 meters (500 feet) below the blending facility in Cognac, which is lined with limestone, providing calcium-rich spring water. The wash is then distilled into spirit using a five-step process. The fermentation takes place continuously over six cascading tanks, producing a 20-proof beer. Įnzymes are used to break down the carbohydrates into fermentable sugars. The distillation process removes the gluten from the purified final product.
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Īlthough made from wheat, as a distilled spirit, Grey Goose is gluten-free. The wheat sold to Grey Goose is categorized as "superior bread-making wheat", and wheat that is soft (ie, low in protein). The wheat used in Grey Goose is soft winter wheat, sown in October and harvested in August, which provides it with four additional months of growth in comparison to summer wheat. Distilled in the same region, north and east of Paris, the distillate is then sent to Cognac, France, where it is blended with spring water and bottled. The wheat used in the creation of Grey Goose vodka is grown in Picardy, France.
#Grey goose cherry noir series
In 2018, Grey Goose partnered with Jamie Foxx for a nine-part online series called Off Script. That year, Grey Goose was the best-selling premium brand vodka in the United States, selling more than 1.5 million cases that year. The company was eventually sold by Sidney Frank to Bacardi for a reported US$2.2 billion in 2004. In 2001, Grey Goose released its first flavor, L’Orange, followed by Le Citron in 2002. In 1998, Grey Goose was named the best-tasting vodka in the world by the Beverage Testing Institute. The company also developed its distinctive smoked glass bottle, featuring French geese in flight, and delivered its product in wooden crates similar to wine. The water used to produce the vodka came from natural springs in France filtered through Champagne limestone, and made with locally produced French wheat.
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The company selected France due to the country's culinary history and to differentiate itself from other vodkas produced in Eastern Europe. SFIC partnered with cognac producer François Thibault (a French Maître de Chai, or, Cellar Master) in France in order to transition his skills from cognac to vodka production.
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The idea for Grey Goose was to develop a luxury vodka for the American marketplace. Sidney Frank, founder/CEO of the company, developed the idea in the summer of 1997. attend the GREY GOOSE Vodka Cherry Noir – Hotel Noir celebration in Las Vegas – photo by Isaac Brekken/WireImage Damon Wayans Jr.Grey Goose was created by Sidney Frank Importing Co (SFIC). GREY GOOSE Vodka Cherry Noir – Hotel Noir celebration in Las Vegas – photo by Isaac Brekken/WireImage Robin Leach & Damon Wayans Jr. The Las Vegas Hotel Noir event was the third Hotel Noir event with previous events taking place in various cities nationwide including Atlanta, Miami and New York. Guests were able to view GREY GOOSE Vodka’s Hotel Noir commercial and behind the scenes footage which were displayed on main screen at the center of the dance floor. The dinner was followed by an after-party at Surrender Night Club where guests including Damon Wayans Jr, television and radio host Kenny Burns and celebrity reporter Robin Leach enjoyed an evening filled with a secret bar (accessed behind a book case), bespoke cocktails, interactive and vintage-style phone booths and beats spun by DJ SB.Īt one point during the pairings dinner, Robin Leach gave a toast wishing the guests an evening filled with “ champagne wishes and caviar dreams.” The evening’s festivities aimed to bring the GREY GOOSE Cherry Noir – Hotel Noir commercial campaign to life featuring a cocktail pairings dinner at the James Beard award winning Bartolotta in Las Vegas. (star of ABC’s new hit show Happy Endings and son of actor/comedian Damon Wayans) joined GREY GOOSE Vodka to host “Hotel Noir,” an experiential event series celebrating GREY GOOSE Vodka’s new flavor GREY GOOSE Cherry Noir. & Kenny Burns attend the GREY GOOSE Vodka Cherry Noir – Hotel Noir celebration in Las Vegas – photo by Isaac Brekken/WireImage